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Digital Ethnography

7.5 credits

Course period: 2018-04-25 to 2018-05-31

The course is based on a digital ethnographical approach in order to study how social interaction and social worlds today are played out in online and offline environments. This means that traditional social scientific concepts and distinctions are articulated in new ways.

Highligths what we study, and how

Digital ethnography focuses on the various ways in which social interaction and social worlds intersect across online and offline environments. This approach uses various qualitative ethnographic methods to critically reflect on traditional social scientific concepts and distinctions and how these are articulated in new ways within contemporary everyday lives. A key aspect of this course is that the digital is understood as an expansion of spaces where everyday lives are played out, as well as something affecting the way the ethnographer conducts research. In such a way, digital ethnography highlights not only what we study, but how we study it.

Different methodological practices

The practice-led course follows the inductive and iterative principle of ethnographical methods, beginning with concrete methodological practices and the craft knowledge of qualitative research. The first part of the course is devoted to digital ethnographical practices, such as observation and multi-modal textual analysis of digital media forms. From this starting point follows fieldwork and analyses, structured in three parts: 1) selves and social interaction; 2) socialities and participatory collectivities; and 3) mobile phones. Overall, the course critically examines how digital ethnography offers a reflexive knowledge about the intersections between the online and offline world, subjective and material relations, and the interplay between the private and public spheres.

Page Manager:

Course Information

Course coordinator

Magnus Andersson

Course administrator

Helena Falk


Course Schedule 2018 (link)

Reading list



Map of lecture halls

Application instructions PhD Spring courses

In order to apply for the Faculty PhD courses, please complete this form.

Please discuss these courses with your supervisor before completing the form.

The last day to apply for courses beginning in Spring 2018 is one week before the courses start, though a place will not be guarenteed.


If the number of applicants exceeds available places, applicants are prioritised as follows:

  1. Doctoral students from the Faculty of Social Sciences, Lund University
  2. Doctoral students from other faculties at Lund University
  3. External doctoral students

Please note: Applicants from other faculties at LU and universities are required to pay a fee. The only exception is the course on Research Ethics, which is free for students from the School of Economics. The current fee is 8500 SEK for each PhD course offered by the Faculty, and you will be asked to provide a reference number for billing purposes.

What happens next?

An email will be sent out to those who signed up and are eligible for the course around 6 weeks before the course begins, asking you to confirm your participation. A welcome letter including schedule, reading list, syllabus as well as any other information or tasks that the teacher wishes to include will then be sent to students accepted to the course 4 weeks before the course begins. Please inform the course administrator as soon as possible if you are no longer planning on taking the course as there might be other students on the reserve list.